Sökning: "Edona Ferizi"

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  1. 1. Vad motiverar människor att besöka musikfestivaler? : En kvantitativ studie kring besökares interna motivation 

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Edona Ferizi; Elvisa Sestic; [2019]
    Nyckelord :Music festival; motivational factor; visitors; re-visit; motivation; dimensions; Musikfestival; motivationsfaktor; besökare; återbesök; motivation; dimensioner;

    Sammanfattning : The main goal of this study is to examine customers’ internal motivation and to investigate how motivational factors affects re-visits within music festivals. The study focuses on a customer perspective and has a quantitative approach. In order to obtain empirical data, the study has conducted a survey with 157 participants from ages of 18- 64. LÄS MER