Sökning: "Ekuh Roger Ngwese"
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1. Brand Reputation in International Marketing Case of Mobile Telephone Companies
Magister-uppsats, Högskolan i HalmstadSammanfattning : This thesis is concerned with measuring the extent to which the market of mobile telephone companies is influenced by their brand reputation in international marketing. The analysis investigates the relative importance of brand reputation in the marketing of products in the mobile telephone industry. LÄS MER
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