Sökning: "Elvira Lindstrand"

Hittade 1 uppsats innehållade orden Elvira Lindstrand.

  1. 1. Varumärket som ledarskap? En kvalitativ fallstudie av varumärket som ledande funktion i en organisation

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Elvira Henningsson; Sara Lindstrand; [2017-08-30]
    Nyckelord :Brand; Cohesion; Leadership; Commitment; Motivation;

    Sammanfattning : The purpose of this essay is to investigate whether the brand of an organization can have the function of leadership and in that case, examine how such a function take place. Through an appropriate selection, we got contact with a company which provides a yoga studio where the main yoga form is bikramyoga. LÄS MER