Sökning: "Endi Bolkvadze"
Hittade 2 uppsatser innehållade orden Endi Bolkvadze.
1. Programmatic Advertising : Effective marketing strategy or invasion of privacy - A study of consumer attitudes towards Programmatic Advertising
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Digital marketing is constantly adapting and evolving in line with technological advances. One of these advances is the digitalization, which has given rise to Programmatic Advertising (PA). In order to practice PA, the companies need to collect data about consumers' preferences and personal interests. LÄS MER
2. Household consumption: How households' disposable income, financial assets and total debt affect household consumption
Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : This study examines whether macroeconomic variables, such as household disposableincome, financial assets and total debt affect household consumption by applying Panel dataon The fixed effects model. The data included 13 European OECD countries that are membersof EMU between the years 2009-2019. LÄS MER