Vad säger den om dig? : En kvalitativ socialsemiotisk analys av en utställningsaffisch från Moderna Museet samt dess roll som identitet- och livsstilsmarkör för individen på Instagram.

Sammanfattning: The purpose of this paper was to examine the concept of an individual who hangs an exhibition poster from Moderna Museet on their wall and shares it on Instagram. Questions regarding what that individual wants to tell the audience about themselves, their individuality and lifestyle, through sharing it on a public forum have been the main topic. The material was an image of a poster from Moderna Museet in Stockholm (an Andy Warhol exhibition from 1968) hanging inside someone's home. The picture was found amongst Instagram-posts that had been tagged to connect with the account @modernamuseet_butiken. At the basis of the analysis is the theoretical framework of Pierre Bourdieu concerning capital, taste, beauty and museums. The method was a qualitative social semiotic approach that began by looking at the material on a denotative and connotative level, before branching out to the social semiotic level by applying the theoretical framework. The research found that through the content it is possible to make strong connotative readings concerning the person's education, background and awareness of art and art history. A conclusion is made concerning Bourdieus work in a modern day, which says that it is possible to use it to get a fundamental understanding, but it is at the same time important to approach the theories critically, because of the fact that the lines between different social classes are getting more blurred.