Sökning: "Eng Arestav"

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  1. 1. Bridging the digital and physical worlds : The deployment of augmented reality in a retail setting – a case study on IKEA

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Amanda Arestav; Sara Åström; [2018]
    Nyckelord :Marketing strategies; Augmented Reality; Customer Experience; AR Deployment; Retail industry;

    Sammanfattning : Developments in digital marketing are putting pressure on companies to keep up in the rapidly changing market environment. To do so, companies must take proactive steps in identifying new strategies to optimize their customers’ experiences in a digital era of increasing customer demands for online solutions. LÄS MER