Sökning: "Eva Börnicke"

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  1. 1. The Changing Face of Dairy

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alissa Baethke; Eva Börnicke; [2021]
    Nyckelord :Innovation Strategy; Mature Markets; Industry Structure Change; Dairy Industry; Business and Economics;

    Sammanfattning : When an industry has reached maturity, firms operating within the industry can face major changes affecting their operations, on occasion even a holistic change of the entire industry structure. Considering such changes, innovation is identified as a powerful tool to take these changes as chances to stay competitive. LÄS MER