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1. 1. Product attributes that facilitate disruption survival in declining markets: What we can learn from the disruption veteran vinyl

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sarah Koch; Eva Dubenová; [2019]
   Nyckelord :Disruption Survival; Declining Markets; Product Attributes; Product Life Cycle; Market Innovation; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this thesis is to (1) investigate if product attributes relevant for early stages of the product life cycle enable the survival of disruption and (2) to further examine if there are any specific product attributes related to later stages of the product life cycle enabling market innovation. Methodology: For the purpose of this thesis, qualitative semi-structured interviews and a netnography were applied to study subjective customer perceptions towards attributes related to product survival. LÄS MER