Sökning: "Felix Fagergren"

Hittade 1 uppsats innehållade orden Felix Fagergren.

  1. 1. influencer campaign composition - an empirical study of influencer marketing campaign considerations

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Xinying Li; Felix Fagergren; [2022]
    Nyckelord :social media; influencer marketing; categorization; performance measurement; optimization;

    Sammanfattning : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. LÄS MER