Sökning: "Filip Thomas"

Visar resultat 11 - 11 av 11 uppsatser innehållade orden Filip Thomas.

  1. 11. Differentiering ur ett konsumentperspektiv

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Victor Andersson; Filip Forslund; []
    Nyckelord :Differentiering; Konsumentperspektiv;

    Sammanfattning : Abstract Semester and year: Spring, 2008 Writers: Victor Andersson and Filip Forslund Tutor: Thomas Helgesson Program: Marketing program, Halmstad University - School of Business and Engineering Title: Differentiation from a consumer perspective - How important is differentiation from a consumer’s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer’s perspective when choosing a residence? Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence. Key words: Differentiation, brand, apartment market Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. LÄS MER