Sökning: "Fredrik Bondeson"
Hittade 1 uppsats innehållade orden Fredrik Bondeson.
1. Customer Loyalty in Mobile Banking : findings from the millennial generation
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. LÄS MER
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