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  1. 1. INTERNATIONAL SERVICES MARKETING : A CASE STUDY OF GAMMAKNIFE SURGERY IN ARGENTINA

    Kandidat-uppsats, Avdelningen för ekonomi

    Författare :MICHAEL ERIKSSON; [2013]
    Nyckelord :Services Marketing; Trust; Invap; Elekta; Gammaknife. Argentina;

    Sammanfattning : Title: International Services Marketing – A case study of Gammaknife surgery in Argentina Level: Final assignment for Bachelor Degree in Business Administration Author: Michael Eriksson Supervisor: Akmal Hyder Date: 2013 – May Aim: The aim of this study is to describe the internationalization process of services by looking at a Swedish healthcare service. The study has been performed before in different countries with distant cultures. LÄS MER