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  1. 1. Consumer's Ethical Perception on Greenwashing

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Aoi Ikeda; Georgios Komis; [2022]
    Nyckelord :Greenwashing; perception; consumer ethics; qualitative; sustainability marketing;

    Sammanfattning : Background  A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. LÄS MER