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1. 1. Icke Traditionell eller Traditionell Annonsering? En fråga om att vara premium eller lågpris

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Gustaf Delemark; Robin Westlund; [2017]
   Nyckelord :Signaling effects; traditional advertising; non-traditional advertising; brand attitude; purchase intention;

   Sammanfattning : Non-traditional advertising is growing in popularity due to an evolving marketing landscape where it is hard to reach the customers turning their backs to the advertising clutter. Advertising messages are practically everywhere ranging from your bus station all the way to your private cell phone. LÄS MER