Sökning: "Gustaf Delemark"

Hittade 2 uppsatser innehållade orden Gustaf Delemark.

1. 1. Behind The Numbers - The effects of likes and fitness data on consumers

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Gustaf Delemark; Alexandra Jonerheim; [2018]
   Nyckelord :social media likes; fitness data; social comparison; consumer well-being; consumer behaviour;

   Sammanfattning : The number of users of social media and fitness applications have increased tremendously in recent years. Consumers of these apps are constantly presented with numerical expressions of others' performances; how many likes others get on their content, or how fast and far they run. LÄS MER

3. 2. Icke Traditionell eller Traditionell Annonsering? En fråga om att vara premium eller lågpris

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Gustaf Delemark; Robin Westlund; [2017]
   Nyckelord :Signaling effects; traditional advertising; non-traditional advertising; brand attitude; purchase intention;

   Sammanfattning : Non-traditional advertising is growing in popularity due to an evolving marketing landscape where it is hard to reach the customers turning their backs to the advertising clutter. Advertising messages are practically everywhere ranging from your bus station all the way to your private cell phone. LÄS MER