Sökning: "Haidong Chen"

Hittade 1 uppsats innehållade orden Haidong Chen.

  1. 1. An Empirical Investigation of Consumer Price Perception and Reputation Dimensions’ Effects on Attitude Toward Private Label Brands

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Haidong Chen; Saalem Sadeque; [2007]
    Nyckelord :Attitude; Private label brands; Consumer price perception dimension; Reputation dimension;

    Sammanfattning : The study empirically investigated the effects of consumer price perception dimension and reputation dimension on attitude toward private label brands among young Swedish consumers. Consumer price perception dimension includes value consciousness, price consciousness, and price-quality association factors. LÄS MER