Sökning: "Helen Eyob"

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  1. 1. How does expert endorsement affect consumer’s perceived credibility?

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Helen Eyob; [2018]
    Nyckelord :Endorsement; expert; marketing;

    Sammanfattning : Endorsement is avery common marketing strategy and has been traced back to the 19th century. Expert endorsement is a type of endorsement that is frequently used to endorse a multitude of different products. Previous research on endorsement has shown a positive connection between endorsement and credibility. LÄS MER