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1. 1. THE ROLE OF THE INTERNET AS AN SST - AN ONLINE BOOKING SERVICE

   D-uppsats, Göteborgs universitet/Graduate Business School

   Författare :Katarina Sporrek; Hilary Christiansson; [2004]
   Nyckelord :The Internet; self-service technology SST ; tourism; online cottage booking;

   Sammanfattning : The Internet presents a great possibility for the tourism industry to sell and market their services online. Travel agents used to be the main provider of booking systems but with the development of information technology, this trend has shifted and booking systems are now accessible to the consumers themselves. LÄS MER