Sökning: "IMC intergrated marketing communication"

Hittade 2 uppsatser innehållade orden IMC intergrated marketing communication.

  1. 1. The dilemma of implementation of Integrated marketing communication

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
    Nyckelord :;

    Sammanfattning : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. LÄS MER

  3. 2. International Marketing Communication in Mobile Phone Industry

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :JUNWEN GUO; [2007]
    Nyckelord :IMC intergrated marketing communication ; Consumer behavior; music mobile phone;

    Sammanfattning : The purpose of this study orients to the discussion of the applicability of Integrated Marketing Communication (IMC) in Chinese market, typically in the music mobile phone industry.This paper endeavors in contributing to the analysis of the local consumer behavior characteristics in the process of purchase decision making as well as shaping long-term attitude towards mobile phone brands, in order to discuss the effectiveness of the objective marketing strategy and the application of the Integrated Marketing Communication in the branding strategy. LÄS MER