Sökning: "Illusion of symmetry"

Hittade 1 uppsats innehållade orden Illusion of symmetry.

  1. 1. Illusion of symmetry between institutional contexts : A thesis of how asymmetry in managers perception on cultural and institutional distance affect the extent of firms’ adaptation to a different institutional context.

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Maja Tinggren; Shuang Wang; Loza Wanna; [2014]
    Nyckelord :Illusion of symmetry; Cultural distance; Institutional distance; Adaptation of business practices;

    Sammanfattning : Internationalization of firms has been an on-going process for many years, however, over the recent years, there has been radical changes in the business world, which has created a more competitive business environment for firms. This change in the business environment has not been an easy process nor is it anticipated to get any easier. LÄS MER