Sökning: "Irene Ferrari"

Hittade 1 uppsats innehållade orden Irene Ferrari.

  1. 1. Circularity in Outdoor Textile Brands - Examining the Integration of Brand Identity, Management Actions, and Communication Strategies for Sustainability

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ira Schulte; Irene Ferrari; [2023]
    Nyckelord :Circular economy; outdoor textile brands; brand identity; communication strategy; Business and Economics;

    Sammanfattning : Purpose: The purpose of this research was to investigate how outdoor textile brands align their brand bdentity with their management actions and communication to become more circular. It was as a consequence explored how communication strategies of outdoor brands align with their management decision and how management actions push the transition of a brand towards more circularity. LÄS MER