Sökning: "Irfan Okanovic"

Hittade 2 uppsatser innehållade orden Irfan Okanovic.

  1. 1. Tiktok: a modern spotlight on emerging artists : Understanding why and how TikTok users take partin viral behaviors towards musical artists on the platform

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Irfan Okanovic; Trouchaud Agnès; [2023]
    Nyckelord :;

    Sammanfattning : This master's thesis aims to explore why and how TikTok users engage in viral behavior towards music artists' videos. The study addresses the gap in knowledge in this area and seeks to identify the factors and categories of virality for music artists on TikTok. LÄS MER

  3. 2. A quantitative study on the effect LQS & LTS has on purchase intention in an online context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sebastian Dietrichsteiner; Kasper Lindgren; Irfan Okanovic; [2022]
    Nyckelord :Limited Quantity Scarcity LQS ; Limited time scarcity LTS ; Purchase intention; behavioural intent;

    Sammanfattning : Background:Scarcity refers to a basic economic problem, the gap between limited resources and limitlesswants. This situation requires people to make decisions on how to allocate resourcesefficiently in order to satisfy basic needs and as many additional wants as possible. LÄS MER