Sökning: "Isa Melker"
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1. Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. LÄS MER
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