Sökning: "Isa Melker"

Hittade 1 uppsats innehållade orden Isa Melker.

  1. 1. Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Aurora Fagerhus; Isa Melker; [2021]
    Nyckelord :cosmetics; cosmetic brands; consumer-brand relationships; brand loyalty; Business and Economics;

    Sammanfattning : Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. LÄS MER