Sökning: "Iuliia Shcheglova"

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  1. 1. Retention of the restaurants’ customers

    Magister-uppsats, Institutionen för humaniora och samhällsvetenskap

    Författare :Sergii Shcheglov; Iuliia Shcheglova; [2010]
    Nyckelord :Retention; Restaurant; Marketing Mix Model; Defection; Loyalty;

    Sammanfattning : Aim of this paper is to describe and analyze why customers come back to the restaurants, what influence their decisions. During the research we formulate 2 hypotheses. Hypotheses 1 – most reasons of the restaurants’ customers retention can be associated with restaurants’ service elements adapted from the 8Ps of Service Marketing Model. LÄS MER