Sökning: "Iva Pervan"

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  1. 1. The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nadezhda Tsankova; Iva Pervan; [2020]
    Nyckelord :social media; youth tourism; cultural differences; Business and Economics;

    Sammanfattning : This thesis aims to investigate the influence of social media content on youth tourism by assessing the perceptions of youth travelers from four countries - Bulgaria, Croatia, Sweden, and the Netherlands. Therefore, the purpose of this thesis is to examine the cultural differences of youngsters’ attitudes towards social media use in travel planning. LÄS MER