Sökning: "Jaap-jan Zwart"
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1. Benefits of using offline & online methods in the internationalization process : A study of e-commerce companies in Sweden
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Technical advances have made it possible for small enterprises to go international already at inception since the internet has made the internationalization process cost-effective. With the existence of the offline and online arena, the companies have to consider how they allocate their resources between these fields; not allocating resources to offline methods can save money, but could reduce adaptation to the new market which can lead to reduced firm performance. LÄS MER
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