Sökning: "João Pedro Alexandre Versteegen"

Hittade 1 uppsats innehållade orden João Pedro Alexandre Versteegen.

  1. 1. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
    Nyckelord :Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

    Sammanfattning : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. LÄS MER