Sökning: "new luxury perception"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden new luxury perception.

  1. 1. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
    Nyckelord :Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

    Sammanfattning : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. LÄS MER

  3. 2. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Roosa Maria Viloma; Katharina Nadine Junge; [2023]
    Nyckelord :Brand heritage; Authenticity; Gen Z; Inauthentic heritage; Fashion branding; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. LÄS MER

  4. 3. CLEO

    Master-uppsats, Lunds universitet/Industridesign

    Författare :Nina Cherrug; [2022]
    Nyckelord :Arts and Architecture; Technology and Engineering;

    Sammanfattning : For every cosmetic product a consumer buys, a new packaging (often plastic) is purchased together with it. Every year, this single-use behavior stands for 120 billion units of cosmetic packaging. For Europe alone, this is the equivalent of 5 packed Avicii Arenas. LÄS MER

  5. 4. Renting is the New Black?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Christina Julia Pretz; Lisa Maria Stadlbauer; [2021]
    Nyckelord :Luxury fashion brands; consumer perceptions; rental platforms; exclusivity; ownership; access-based economy; Business and Economics;

    Sammanfattning : This study aims to investigate consumers’ perceptions of luxury fashion brands and whether these perceptions differ with and without the context of luxury rental platforms. A qualitative methodology was adapted, using semi-structured interviews and an abductive research approach. LÄS MER

  7. 5. Prudential Value in the Luxury Industry - Prada or nada? A qualitative study of how wellbeing and meaningfulness met the luxury industry

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Lena Tandiang; Louisa Marie Frank; [2021]
    Nyckelord :prudential value; unconventional luxury; wellbeing; meaningfulness; value;

    Sammanfattning : The purpose of this study is to examine how prudential value manifests itself in a commercial luxury setting. Even though the concepts of luxury and value are substantially researched topics, there is no real consensus on their conceptualisation. LÄS MER