Sökning: "Joel Nylander"
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1. Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Course/Level: 2FE21E, Undergraduate Bachelor Thesis Authors: Pontus Nylander and Joel Wallgren Date: 2017-05-24 Tutor: Viktor Magnusson Examiner: Åsa Devine Title: Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study. Keywords: Logo, colors, consumer attitudes, ABC-model, congruence. LÄS MER
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