Sökning: "Johanna Nurmi"
Hittade 1 uppsats innehållade orden Johanna Nurmi.
1. Maze of Media : A Multiple Case Study on Brand Message Coordination of Fast-Moving Consumer Goods
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Technological advancements have initiated the development of a dispersed media landscape, and expanded possibilities for multichannel brand communication. The shift encourages brands in the fast-moving consumer goods (FMCG) industry to establish seamless channel integration, and examine interactions in the stakeholder network. LÄS MER
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