Sökning: "Josephiene Dogan"
Hittade 1 uppsats innehållade orden Josephiene Dogan.
1. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions
Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenSammanfattning : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. LÄS MER
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