Sökning: "Karl Rystadius"

Hittade 2 uppsatser innehållade orden Karl Rystadius.

1. 1. Reining the Power of Big Data: A Study of How Big Data Affects Business Model Development in the Swedish TV-industry

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sam Ekman; Karl Rystadius; [2015]
   Nyckelord :Big Data; Business Models; Business Model Innovation; Innovation; Broadcasters;

   Sammanfattning : Companies have always been collecting data, but during recent years technological advancement has allowed them to store and analyze quantities of data that earlier was unimaginable. The age of BIG DATA has come. Big data has reformed how companies look at their market, evaluate their business and analyze their customers. LÄS MER

3. 2. Gamified sales promotions vs BOGO sales promotions, a study comparing the effectiveness of rear-loaded incentive programs against each other

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Karl Rystadius; Charles Houdoy; [2013]
   Nyckelord :Sales Promotions; Gamification; BOGO; Effectiveness; Consumer Behavior;

   Sammanfattning : Gamification as a promotion method is something that has been gaining increasingly in popularity during recent years. Due to this fact we wanted to investigate if this technique is as effective as many claim it is. LÄS MER