Sökning: "Karoline Ryll"
Hittade 2 uppsatser innehållade orden Karoline Ryll.
1. ‘Brand New Food’ - Brand Positioning of Entrepreneurial Innovation: A Multiple Case Study in the Food Industry
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : While entrepreneurial brand building has received growing interest over the past years, the particular brand positioning practice around an innovation is little understood so far. The purpose of this study is to link the separate but interrelated academic domains of brand positioning, entrepreneurship and innovation and thereby to contribute to new theory building on entrepreneurial brand positioning practice. LÄS MER
2. Adidas and the World Cup Sponsorship: Will Adidas Give FIFA the Red Card?
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
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