Sökning: "Katarina Klingenstierna"
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1. EXTENDING BRANDS TO EMERGING MARKETS
D-uppsats, Göteborgs universitet/Graduate Business SchoolSammanfattning : Brand management has become a topic of interest in recent years. The contribution of an organisation's brand to company’s assets is now widely acknowledged and brand management is becoming a more integral part of overall business strategy. There are many important questions to be considered in regards to brand management. LÄS MER
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