Sökning: "Katharina Wecken"

Hittade 1 uppsats innehållade orden Katharina Wecken.

  1. 1. #wheretoeat : The impact of electronic word-of-mouth in social network media on millennials’ purchase intention in the restaurant setting

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Vendela Tersén; Katharina Wecken; [2017]
    Nyckelord :customer-to-customer interaction; electronic word-of-mouth; millennials; purchase intention; restaurants; social network media; word-of-mouth.;

    Sammanfattning : Social media has been growing constantly during the past years and social networking is one of the most popular online activities. This development has changed how individuals communicate with each other as it enabled valuable improvements for electronic word-of-mouth. LÄS MER