Sökning: "Lina Wingren"

Hittade 2 uppsatser innehållade orden Lina Wingren.

1. 1. Blurring realities between NGOs & retailers: A qualitative study of what enables NGOs and retailers to sustain inter-organisational collaborations in strategic CSR-projects, despite conflicting logics

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Antonia Linnarsson; Lina Wingren; [2017]
   Nyckelord :Institutional Theory; Institutional Logics; Inter-Organisational Collaboration; Corporate Social Responsibility;

   Sammanfattning : Inter-organisational collaborations between NGOs and retailers have become increasingly popular in Sweden. Yet, there is currently only a few studies that seek to explain how inter-organisational relationships between NGOs and retailers can be sustained over time, given the often fundamentally different institutional logics on which these two organisational types are based. LÄS MER

3. 2. Vad ska produkten heta? En kvantitativ studie om produktnamns påverkan på konsumenten.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Antonia Linnarsson; Lina Wingren; [2015]
   Nyckelord :Product names; Meaningful; Meaningless; Concrete; Abstract;

   Sammanfattning : The number of products offered by retailers has increased immensely during the last two decades, which has resulted in an increase of naming decisions having to be made. The importance of product names has become more significant for retailers offering their products online, as these are more visible to the customer in comparison to products offered offline. LÄS MER