Sökning: "Linnéa Alexanderson"

Hittade 1 uppsats innehållade orden Linnéa Alexanderson.

1. 1. Impact of Green Marketing on Consumer Behaviour : A case study on the Furniture Industry

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Olivia Beinö; Linnéa Alexanderson; [2020]
   Nyckelord :Green Marketing; Sustainable Marketing; Green Product; Furniture Market; Greenwashing; Consumer Behaviour;

   Sammanfattning : Abstract Background   The furniture industry is depending on natural resources, which are threatened by both consumption and climate change. Therefore, companies need to understand their responsibility for sustainable development and preserving the resources to operate in the future. LÄS MER