Sökning: "Liu Xinyi"

Hittade 4 uppsatser innehållade orden Liu Xinyi.

  1. 1. The impact of the differences in color symbols in Asian and Western cultures on the emotional experience of players in pastoral games

    Magister-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Xinyi Liu; [2023]
    Nyckelord :3D pastoral games; Asian and Western games; color design; psychological impact; behavioral impact; emotional state;

    Sammanfattning : Today, 3D pastoral games have gained widespread popularity among young people, offering a relaxing and immersive experience in the idyllic world of Xanadu. This paper focuses on the different applications of color in 3D pastoral games in Asia and the West, specifically studying theme colors, terrain colors, crop colors, and animal colors, as well as exploring the cultural differences that influence color choices in these games. LÄS MER

  3. 2. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Liu Xinyi; [2023]
    Nyckelord :;

    Sammanfattning : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. LÄS MER

  4. 3. Case Study Research in Tesla (China) Marketing Strategy Application During  Covid-19

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Liu Xinyi; Zikang Chen; Changhao Bai; [2022]
    Nyckelord :;

    Sammanfattning : Background: In the past two years, the outbreak of the coronavirus has had a major impact on the world economy, and has a considerable negative impact on the performance and sales of the automobile manufacturing industry. Enterprises need to sum up their experience. Tesla's successful case can be used as a reference for analysis. . LÄS MER

  5. 4. Strategic Changes in the Post-succession Process in a Family Business : A Case Study through the Lens of Sensemaking

    Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Xinyi Bao; Yixin Zhao; [2022]
    Nyckelord :Strategic change; sensemaking; sensegiving; post-succession process; family business; sensehiding;

    Sammanfattning : Background: Succession is not only a significant moment but also a major challenge for a family business’s life. The new CEO’s performances can play a critical role in the post-succession process, which consists of a series of strategic changes. LÄS MER