Sökning: "Changhao Bai"

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  1. 1. Case Study Research in Tesla (China) Marketing Strategy Application During  Covid-19

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Liu Xinyi; Zikang Chen; Changhao Bai; [2022]
    Nyckelord :;

    Sammanfattning : Background: In the past two years, the outbreak of the coronavirus has had a major impact on the world economy, and has a considerable negative impact on the performance and sales of the automobile manufacturing industry. Enterprises need to sum up their experience. Tesla's successful case can be used as a reference for analysis. . LÄS MER