Sökning: "Louise Nimbratt"

Hittade 1 uppsats innehållade orden Louise Nimbratt.

  1. 1. Service branding : en studie av vad som präglar varumärken inom tjänsteföretag

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Louise Nimbratt; Christofer Roth; [2008]
    Nyckelord :service; branding; varumärken; tjänsteföretag;

    Sammanfattning : Service branding is a subject that has been excluded from the traditional branding theory. Our main purpose with this paper is to distinguish what characterizes service branding. To do this, we have looked in to both service marketing theory as well as branding theory. We have also looked at the existing theory concerning service branding. LÄS MER