Sökning: "Märta Hagberg"

Hittade 2 uppsatser innehållade orden Märta Hagberg.

1. 1. Should I Stay or Should I Grow? - a comparative case study between entrepreneurial growth intentions in Singapore and Stockholm

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Josefina Hagberg; Märta Eriksson; [2019]
   Nyckelord :Growth Intentions; International Expansion; Entrepreneurship; External Resources; Entrepreneurial Ecosystems;

   Sammanfattning : Entrepreneurship is often considered a key driver of economic and social progress, resulting in new venture growth becoming one of the most widely studied topics within entrepreneurship research. Such research has revealed different growth intentions among entrepreneurs, determined by the decision-making of the individual. LÄS MER

3. 2. Visuell kommunikation på Instagram : @swedishtonic

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Felicia Sandman; Märta Hagberg; [2018]
   Nyckelord :Visual communication; brand building; brand identity;

   Sammanfattning : The purpose of this study is to examine how a new startup-company are using visual communication on the social media platform Instagram to build a brand identity. The study is based on a case study about the beverage company Swedish Tonic and how they use Instagram to brand themselves and demonstrate their identity. LÄS MER