Sökning: "Magnus Lidström"

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  1. 1. Factors Affecting Men in Terms of a Website's Design and Structure : A quantitative approach to find the most influential factors for men purchasing clothes online

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Christian Lidström; Magnus Johansson Angesjö; [2012]
    Nyckelord :Buying behavior; Online shopping; Men s shopping behavior; Clothes and accessories; Website design;

    Sammanfattning : Internet has over the years developed to a platform where more and more companies and organizations control their businesses. Men are spending considerably more time shopping in general compared to only a decade ago, and the numbers are still increasing. Men are using the internet to buy products more often than women do worldwide. LÄS MER