Sökning: "Mahabubur Rahman"

Hittade 1 uppsats innehållade orden Mahabubur Rahman.

  1. 1. To what extent the brand equity of high-involvement products influence the consumers’ purchase decision: An empirical study in Umeå, Sweden

    Master-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Mahabubur Rahman; Mohammed Anisur Rahaman; [2008]
    Nyckelord :brand equity; high-involvement products; consumers’ purchase decision;

    Sammanfattning : In today’s world, consumerism is dominating all the aspects of our life. In society, life follows the pattern of the capitalist culture where the human values have a different measure. We do live in a branded world. There is no doubt about it. LÄS MER