Sökning: "Malin Alkbrant"

Hittade 1 uppsats innehållade orden Malin Alkbrant.

1. 1. Från Sverige till världen - hur internationaliserar man (vitt) snus? En fallstudie om internationaliseringsprocessen för en digital SME som säljer en ny produkt

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Malin Alkbrant; Emil Widhagen; [2022]
   Nyckelord :Internationalization; Born Global; The Uppsala Model; Digital SME; New-to-the-world;

   Sammanfattning : Internationalization is and will always be important for companies that have ambitions to grow and an international vision to expand to countries beyond the domestic market. In an increasingly digital world, much is changing in how companies internationalize, and this applies to a very high degree to companies that sell a product that has not previously been on the market. LÄS MER