Sökning: "New-to-the-world"

Hittade 5 uppsatser innehållade ordet New-to-the-world.

  1. 1. Från Sverige till världen - hur internationaliserar man (vitt) snus? En fallstudie om internationaliseringsprocessen för en digital SME som säljer en ny produkt

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Malin Alkbrant; Emil Widhagen; [2022]
    Nyckelord :Internationalization; Born Global; The Uppsala Model; Digital SME; New-to-the-world;

    Sammanfattning : Internationalization is and will always be important for companies that have ambitions to grow and an international vision to expand to countries beyond the domestic market. In an increasingly digital world, much is changing in how companies internationalize, and this applies to a very high degree to companies that sell a product that has not previously been on the market. LÄS MER

  3. 2. Coliving in the Sustainable City - A study of coliving as a sustainable urban housing strategy in Stockholm

    Kandidat-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Ulrika Hafström; [2021]
    Nyckelord :Coliving; Environmental sustainability; Shared forms of housing; Sharing economy; Social capital; Social Sciences;

    Sammanfattning : The challenge to limit global warming to 1.5°C requires substantial transitions in cities. Shifting consumer behaviours, property use and development are necessary to meet urban housing shortages and ensure a liveable future. LÄS MER

  4. 3. A comparative study of approaches to audiovisual translation

    Kandidat-uppsats, Högskolan Dalarna/Japanska

    Författare :Silvia Aldea; [2016]
    Nyckelord :audiovisual translation; subtitling; dubbing; translation quality; anime;

    Sammanfattning : For those who are not new to the world of Japanese animation, known mainly as anime, the debate of "dub vs. sub" is by no means anything out of the ordinary, but rather a very heated argument amongst fans. LÄS MER

  5. 4. Luxury Branding - A tale without a history

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jacob Lindberg; Karl Backlund; [2014]
    Nyckelord :storytelling; brand; branding; luxury brands; narratives; stories; economic capital; cultural capital; tradition; heritage; history; Social Sciences;

    Sammanfattning : The thesis intends to investigate how a young actor in the luxury industry practices storytelling as a tool to legitimize high product prices. Since the luxury brand narrative is normally based on heritage, the thesis will scrutinize the luxury watch brand Hublot, a young successful actor, lacking heritage. LÄS MER

  7. 5. Launching a new-to-the-world product

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Lina Bengtsson; Desirée Valler; Kristian Gjurovski; [2011]
    Nyckelord :;

    Sammanfattning : Title: Launching a new-to-the-world product Background: Innovation is something that continuously leads to new knowledge and technologies. A vital step for an innovation is to actually launch it as a product. If the launch would be improved, the rate of success would increase. LÄS MER