Sökning: "Maria Georgson"

Hittade 2 uppsatser innehållade orden Maria Georgson.

1. 1. I love eco : en fallstudie gällande positioneringsvalets emotionella aspekter och konsumenternas uppfattning

   Kandidat-uppsats, Företagsekonomiska institutionen

   Författare :Maria Georgson; Hans Ångman; [2009]
   Nyckelord :;

   Sammanfattning :   The current estimations in regards to the increase in environmental threats underline the importance of influencing individual behavior towards a more sustainable lifestyle. At the same time current trends show an increasing interest into ecologically produced foods around the world and that the consumption has seen a major rise in the 20th century. LÄS MER

3. 2. Röhnisch : En marknadsundersökning gällande klädval,  lojalitet och positionering.

   Magister-uppsats, Företagsekonomiska institutionen

   Författare :Fredrik Ehne; Maria Georgson; Hans Ångman; [2009]
   Nyckelord :Röhnisch; positionering; marknadsundersökning; varumärke; preferenser;

   Sammanfattning :   In light of the resent surge in globalization, and the heightened competition that follows as a result of this, there has been an increase in the importance that is placed into understanding buyer behaviour. This increase has been seen since the realization that by building strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. LÄS MER