Sökning: "michaela nordström"

Hittade 2 uppsatser innehållade orden michaela nordström.

1. 1. Varumärkeskommunikation och positionering med en begränsad marknadsföringsbudget : Marknadsföring med små medel i ett bilpoolsföretag

   Kandidat-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Författare :Daniel Dahl; Michaela Nordström; [2013]
   Nyckelord :branding; positioning; carsharing; small marketing budget; low price whit; Varumärkeskommunikation; begränsad marknadsföringsbudget; bilpoolsföretag;

   Sammanfattning : This Thesis deals with the two concepts branding and position, more precisely how companies with a small marketing budget needs to work with these two concepts. The purpose of this thesis is to understand how these companies are able to assert a position  on their specific market. LÄS MER

3. 2. Bakgrundsbrusets effekt på kognitiv prestation samt skapandet av falska minnen : Om bullrets inverkan i öppna kontorsmiljöer

   Kandidat-uppsats, Avdelningen för socialt arbete och psykologi

   Författare :Michaela Carlbaum; Mikaela Nordström; [2012]
   Nyckelord :False memories; cognitive learning; noise; Falska minnen; kognitiv inlärning; brus;

   Sammanfattning : This study aimed to explore how 31 collage students' cognitive performance and their ability to create false memories were affected by the exposure of an extraneous background noise. The studies main hypotheses were based on previous research on how extraneous noise affect the cognitive ability and the creation of false memories: 1) that an extraneous background noise increases the ability to create false memories, 2) that an extraneous background noise impairs the learning of cognitive information, 3) that an extraneous background noise contributes to an increased representation of fictional words, 4) that an extraneous background noise impedes the ability to understand speech . LÄS MER