Sökning: "Maria Gustafsson Niså"

Hittade 1 uppsats innehållade orden Maria Gustafsson Niså.

  1. 1. Snus och dosor - Förpackningsdesign, märke och identitet

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Maria Gustafsson Niså; [2013-09-13]
    Nyckelord :packaging design; brand; identity; symbolic capital; stereotypes; perceptions; snuff can; price; communicative;

    Sammanfattning : The purpose of this essay was to examine the packaging design´s communications related to the colloquially brand's symbolic capital and how they became meaningful through experience and perceptions that led to the identification processes in the consumer society. There were eight interviews of snuff users who became my main collections materials. LÄS MER