Sökning: "Master Thesis in service marketing service"
Visar resultat 1 - 5 av 64 uppsatser innehållade orden Master Thesis in service marketing service.
1. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden
Master-uppsats, Lunds universitet/Teknisk logistikSammanfattning : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. LÄS MER
2. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER
3. Using Machine Learning to Connect Brands with Influencers
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för tillämpad fysik och elektronikSammanfattning : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. LÄS MER
4. The impact of online reviews and influencers on customers' purchasing intention
Master-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik; Mälardalens universitetSammanfattning : Date: (2022-06-01) Level: Master thesis in Business Administration, 15 cr. Institution: School of Business, Society and Engineering, Mälardalen University. Authors: Mohammad Battha, (1993-06-10) Fadi Zina (1989-01-04) Title: The impact of online reviews and influencers on customers' purchasing intention. LÄS MER
5. Relationsbyggandet vid digitala rådgivningsmöten, perspektiv från privatrådgivare : En studie kring utmaningar och möjligheter i det digitala mötet
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : ABSTRACT Date: [2022-06-02] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Bashir Atai Jesper Holm Timothy Ylinen 98/01/03 93/08/07 93/12/31 Title: Building relationship in a digital age focusing on digital meeting, from financial advisors’ perspective Supervisor: Rana Mostaghel Keywords: Digital meeting, Customer value, Relationship, Trust, Marketing, Bank industry Research questions: What are the challenges in the digital customer meeting regarding value creation and relationship building and how do financial advisors handle the challenges? What opportunities are there for financial advisors when it comes to the shift from physical customer meetings to digital customer meetings? Purpose: The purpose of this study is to investigate the challenges and opportunities of digital customer meetings that financial advisors need to deal with when building and maintaining relationships online through meetings. Method: In this study, a qualitative survey method has been applied. LÄS MER
