Sökning: "Mats Holmblad"

Hittade 1 uppsats innehållade orden Mats Holmblad.

  1. 1. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gustaf Holmblad; Christina Ericsson; [2013]
    Nyckelord :Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

    Sammanfattning : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. LÄS MER